January 2010
3 posts
5 tags
Google's move away from contextual advertising in...
Google recently announced it was changing the way ads were selected for placement alongside Gmail messages: Until now, the ads you’ve seen next to a message were picked based on the content of that message only. For example, if you’re looking at a confirmation email from a hotel in Chicago, you might see ads about flights, restaurants or other things relevant to your trip to Chicago....
4 tags
Some investment activity in the online analytics...
Earlier this month Quantcast announced a Series C funding round of $27.5m (led by Cisco Systems and also including existing investors Polaris Venture Partners, Founders Fund and Revolution Ventures), increasing total investment in Quantcast to around $50m. Today, Techcrunch is reporting that NuConomy is being acquired by LivePerson for around $3m. Although they take different approaches, both of...
3 tags
Interesting acquisition by Time Inc.
Time Inc. (NYSE: TWX) is buying social shopping site StyleFeeder to add more e-commerce to its magazine mix, starting with InStyle.com. No terms were disclosed, although a source tells the Wall Street Journal, which first reported the deal, that the price ran “well into eight figures.” StyleFeeder has raised $3.5 million in funding since its 2005 debut, including a round of $500,000 last May from...