We value our audience above all else. The ability to now offer a highly personalized experience on our site is critical to meeting consumer needs. By implementing Newstogram™, we have a detailed understanding of our user’s interests and a better way to present content that promotes site engagement. The news industry is changing, and new technologies like Newstogram are going to keep us ahead.
Monica Lozano, CEO of ImpreMedia
Exciting news! ImpreMedia, the nation’s No.1 Spanish-language online and print news publisher, announced today that they have rolled out our Newstogram recommendation technology to generate data on their user’s interests and deliver visitors personalized content, advertisements and e-commerce opportunities.
You can see Newstogram in action on La Opinion, El Diario and other ImpreMedia sites.
The full press release is available here.
The bottom line is that tailoring content based on the interests I’ve exhibited on your site is top-notch personalization that demonstrates class.
via Morgan Stewart’s Dear [Insert First Name Here] on MediaPost
A few weeks old but I totally agree with the sentiment…. adding a name to an email doesn’t make it personalized or relevant (since pretty much every spammer does that these days), the way to make emails valuable to people is to make content relevant to their interests.
Eighty percent of the 2,111 adults surveyed this month by Zogby said they were concerned about companies “recording their online habits and using the data to generate profit through advertising”.
via Mediapost and the Precursor Blog
While I’m sure there is a general concern about online tracking, it seems like the way the question was asked, particularly the “using the data to generate profit through advertising” part, almost guaranteed the outcome.
In addition to a better user experience and increased safety, routing links through this service will eventually contribute to the metrics behind our Promoted Tweets platform and provide an important quality signal for our Resonance algorithm—the way we determine if a Tweet is relevant and interesting to users.
via Twitter blog post announcing their new t.co URL shortener.
This move further highlights Twitter’s increasing focus on understanding what users are interested in and providing more relevant suggestions / recommendations.