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markitecht:

Cohort Conversion Rate Over Time

I want this graph in an analytics product so badly it makes me dizzy.

Look closely until you are sure you understand the power of this visualization.

This is not the Evernote conversion rate to premium over the years they have been in business. This is the cumulative conversion rate for a group of users, as they live with the product for several years.

Read the full post at markitechture.tumblr.com

(Source: markitecht)