The bottom line is that tailoring content based on the interests I’ve exhibited on your site is top-notch personalization that demonstrates class.
via Morgan Stewart’s Dear [Insert First Name Here] on MediaPost
A few weeks old but I totally agree with the sentiment…. adding a name to an email doesn’t make it personalized or relevant (since pretty much every spammer does that these days), the way to make emails valuable to people is to make content relevant to their interests.
1 year ago
