While I promised them I wouldn’t say here what they’re doing, I can tell you that it fits perfectly with what they’ve already done. They’re going to have an unfair advantage in building it because their current users already want it, it aligns with their brand, it matches their skill set as a team, and it fits the the general vision they sold to their investors. And yet, it’s not some trivial optimization. It’s a 15 degree pivot that allows them to leverage their earlier work for a much bigger opportunity. It’s a veer.
from Jason Freedman’s awesome article on pivots including Speakergram’s recent pivot veer. 
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