Your media experience won’t be tied to a device — it’ll be tied to your identity. Current state will live in the cloud and you won’t know or care where the data is stored. Quit reading or listening on one device, switch to another, and pick up where you left off. Your pocket screen, tablet, 28-inch desktop display and 55-inch wall “television” are all portals into a single experience.
One of Steve Yelvington’s “Ten good-enough predictions about tech, media and news”.
I’m hearing this point a lot recently.
Martin Nisenholtz, the SVP for digital operations at The New York Times Company, recently identified ‘identity’ as one of the fundamental building blocks for engagement, and acknowledged that identity doesn’t just mean real names but a track record based on a lot of input.
Facebook’s COO Sheryl Sandberg has previously listed the shift from anonymity to real identity as one of the four “shifts” taking place among web users.
With more and more startups relying on identity and reputation (e.g. Quora), I suspect we’ll see a lot more buzz in this space.
1 year ago
