danielknox.net

Andrew Mason seems to be everywhere I look this week.

The Groupon CEO is on the cover of this week’s Forbes magazine, was interviewed on CNBC’s Power Lunch and was covered extensively yesterday due to the buying frenzy caused by Groupon’s first-ever nationwide deal with The Gap (and the speculation that the deal could net $4m+ for Groupon). Then, he was the focus of a month-old podcast interview with Mixergy.com’s Andrew Warner that randomly came on during my drive to work this morning.

Groupon is a great company and Andrew deserves all the attention he’s getting. What has really surprised me, from the Forbes article and Mixergy interview, was how much content Groupon produces. They have 70 writers (a number expected to double in the next 6 months) who produce the equivalent of a 190-page novel every day. That’s more writers and more content than most news/content sites. 

Personally, I don’t usually read the content in the Groupon emails (sorry Andrew / Groupon writers). I either like the deal (and buy it) or don’t (and don’t). However, I was on the fence regarding today’s deal and found myself reading the full write-up. The Groupon writers do a great job of selling the deal in a distinctive style (although with a definite hat-tip to Woot.com). 

I think we’ll see more and more of this type of site/service…. the futures of content and e-commerce are likely to be very closely aligned.