Biz Stone: “We want to get the right tweets to the right people at the right time with improved relevance”.
Me: “Can’t wait!”
1 year ago
Word cloud of tweets from first day of #ONA10 (Online News Association 2010 Conference).
When you click on these links from Twitter.com or a Twitter application, Twitter will log that click. We hope to use this data to provide better and more relevant content to you over time.
—From Twitter email regarding OAuth and t.co URL wrapping.
As I have posted before Twitter clearly sees the power of all the interest data they have access to and are starting to develop some pretty interesting features that leverage that data. The ‘Who to follow’ suggestions are great, but content suggestions could be a real game-changer for Twitter.
LeBron James has close to 60,000 Twitter followers without even sending out a tweet - perhaps he’s planning to tweet the outcome of his free agency negotiations rather than giving a press conference…. definitely worth watching this space!
UPDATE: almost 120,000 Twitter followers and one tweet, but still no indication of where he’ll play next season.
UPDATE #2: its almost a week since “The Decision” and I still can’t believe it…. @kingjames, @dwadeofficial and @chrisbosh all on the same team! And @m33m! The upcoming Miami HEAT season is going to be insane.
Cool World Cup / Twitter visualization app from The Guardian.
The app is dynamic and you can ‘relive’ each game through the lens of the tweets sent during the game.
Note: The image above is from New Zealand’s game against Italy (paused just after New Zealand took their first ever lead in a World Cup game).
In addition to a better user experience and increased safety, routing links through this service will eventually contribute to the metrics behind our Promoted Tweets platform and provide an important quality signal for our Resonance algorithm—the way we determine if a Tweet is relevant and interesting to users.
via Twitter blog post announcing their new t.co URL shortener.
This move further highlights Twitter’s increasing focus on understanding what users are interested in and providing more relevant suggestions / recommendations.
Whoever knows what your interests are right now and can package them up for advertisers has the chance to make a lot of money.
…via Techcrunch article on Twitter and Facebook’s plans to capture user’s interests.
We’re not just a social media platform or microblogging, we’re the web’s interest graph. Can look and see, “this person is interested in this kind of thing”. That’s super interesting and compelling for companies to be able to target that interest graph.
Twitter’s “Interest Graph” messaging (…via Techcrunch).
