AOL planning to have double-digit growth in uniques by end-of-year

Business Insider reports that one of AOL’s strategies is to improve network-wide search to improve circulation between their network of sites.

While improving search makes sense, I feel like they’re missing a bigger opportunity which is network-wide discovery powered by personalization. I mean, why wait for someone to search when you can provide network-wide content cross-promtion targeted to each user’s individual interests. I bet that would have a much bigger impact on circulation between AOL sites.

personalization
aol
2 years ago
The right approach to the content business is to KNOW YOUR AUDIENCE, or the people that come to your site, and create a product for THEM. AOL’s approach is clearly not centered on this. I guess it could be argued that it’ll drive up page views and therefore, revenue but that’s not likely to last as the industry becomes more analytics savvy. Today, a million uniques with zero session times, high bounce rate and no repeat visitors isn’t seen as a sign of a lack of audience but in the not too distant future it will.
…from a post today by Daily Patricia after AOL announced another new strategy.
aol
media
innovation
personalization
2 years ago