The editorial stars of this new age will be those who are innovative, creative and entrepreneurial.

There is so much to like in [News Ltd CEO] John Hartigan’s speech to the Future Forum of the Newspaper Publishers Association.

However my absolute favorite section is:

We have a chance to attract more readers, viewers and listeners than ever before. In ways we never thought possible. Because until now, they weren’t possible.

The editorial stars of this new age will be those who are innovative, creative and entrepreneurial.

They will be the ones who:

  • Really understand what their audiences want;
  • Know how to exploit the new technology; and,
  • Can put the two together to create and publish content people will pay for.

Traditional newspaper publishers, far from being threatened by technology, should be capitalising on it. Newspaper proprietors, managements and editors have a responsibility to take their editorial staff on this new journey.

journalism
australia
innovation