Brief thoughts on comScore ad stats
comScore’s Digital Year in Review 2009 reports that U.S. consumers viewed 4.3 trillion online display advertisements, including static and rich media ads, during 2009 (as measured by comScore’s Ad Metrix system). This represents a 21% increase over 2008, driven by increases in both the number of people exposed to display ads online (+8%) and the average ad frequency (+12%). What I found interesting about these stats is that the top 10 publishers (shown above) accounted for 1.8 trillion (or 42%), with the thousands upon thousands of other publishers, including all the major newspaper brands (Gannett, Hearst, NYT, Tribune etc), accounting for just 58%.
2 years ago
