We’ve only barely touched on the use of data to enhance targeting. In all of the media discussed above — email, site, and display — data only help refine the ability to reach with certainty. By creating models based on desired behavior such as purchase or click-through, marketers can fine-tune offers with even greater precision. Skilled analysts can find the meaningful relationships among offer, audience, and channel to cut down on waste.
Banishing CPMs forever by Chris Marriott (Acxiom Digital)

Couldn’t have said it better myself…
advertising
data
targeting
2 years ago 3 notes

The rise (and rise) of Bit.ly


I was impressed by the presentation by Bit.ly’s Chief Scientist Hilary Mason (summarized here by Techcrunch).

They are seeing incredibly growth and are clearly starting to do some detailed analysis of all the data that is following through their platform.

data
startup
2 years ago 3 notes
I finally managed to track down a copy of an interesting presentation I saw earlier this month by a digital media investment banker.As one of the slides (above) shows, there are a lot of technologies and players the display ad tech space.

I finally managed to track down a copy of an interesting presentation I saw earlier this month by a digital media investment banker.

As one of the slides (above) shows, there are a lot of technologies and players the display ad tech space.

advertising
data
2 years ago
Excel charting guru Jon Peltier has a great post looking at alternative ways to present a stacked bar chart comparing use of different business intelligence products.Jon presents about 10 alternative ways of displaying the data starting with a recreation of the (pretty incomprehensible) original stacked bar chart and ending with some elegant individual vendor bar charts. For me the panel column chart with series labels (shown on right above) is the most visually appealing and easiest to understand.As always, a great post by Jon whose blog is a must read for avoiding the pitfalls of data presentation and visualization.

Excel charting guru Jon Peltier has a great post looking at alternative ways to present a stacked bar chart comparing use of different business intelligence products.

Jon presents about 10 alternative ways of displaying the data starting with a recreation of the (pretty incomprehensible) original stacked bar chart and ending with some elegant individual vendor bar charts. For me the panel column chart with series labels (shown on right above) is the most visually appealing and easiest to understand.

As always, a great post by Jon whose blog is a must read for avoiding the pitfalls of data presentation and visualization.

data
visualization
2 years ago

Tumblr’s Public Dashboard



If you’re going to do a public KPI dashboard, this is the way to do it!

visualization
data
2 years ago
Newer Older