The editorial stars of this new age will be those who are innovative, creative and entrepreneurial.
There is so much to like in [News Ltd CEO] John Hartigan’s speech to the Future Forum of the Newspaper Publishers Association.
However my absolute favorite section is:
We have a chance to attract more readers, viewers and listeners than ever before. In ways we never thought possible. Because until now, they weren’t possible.
The editorial stars of this new age will be those who are innovative, creative and entrepreneurial.
They will be the ones who:
- Really understand what their audiences want;
- Know how to exploit the new technology; and,
- Can put the two together to create and publish content people will pay for.
Traditional newspaper publishers, far from being threatened by technology, should be capitalising on it. Newspaper proprietors, managements and editors have a responsibility to take their editorial staff on this new journey.
We’re not just a social media platform or microblogging, we’re the web’s interest graph. Can look and see, “this person is interested in this kind of thing”. That’s super interesting and compelling for companies to be able to target that interest graph.
Twitter’s “Interest Graph” messaging (…via
Techcrunch).
From a VC and entrepreneurial perspective, what excites me is that we are just scratching the surface of what to do with all of this data and how to turn it into actionable, meaningful insight.
Ed Sim (Dawntreader Ventures) on the Data Revolution
…via BeyondVC
The right approach to the content business is to KNOW YOUR AUDIENCE, or the people that come to your site, and create a product for THEM. AOL’s approach is clearly not centered on this. I guess it could be argued that it’ll drive up page views and therefore, revenue but that’s not likely to last as the industry becomes more analytics savvy. Today, a million uniques with zero session times, high bounce rate and no repeat visitors isn’t seen as a sign of a lack of audience but in the not too distant future it will.
Google now appears to be going full throttle on personalization, choosing it as the way forward to improve relevance and usefulness.
1 year ago
