In 1997, we said that 50% of the business would be from streaming by 2002. It was zero. In 2002, we said that 50% of the business would be from streaming by 2007. It was zero….Now streaming has exploded….We were waiting for all these years. Then, we were in the right place at the right time.
—From Ken Doctor’s excellent article “Reed Hasting’ Six Lessons for the Newspaper Industry”.
Netflix is a company I really admire particularly since they’ve had, and overcome, so many challenges over the last 10+ years. Sounds like Sarah Lacy’s interview with Reed Hastings was very enlightening (and worth checking out). And Ken Doctor’s synthesis into lessons for the newspaper industry is spot on, particularly his summary:
As the tablet age, in particular, dawns, it’s not about re-purporsing bunches of news; it’s about delivering that news in ways that delight and satisfy audiences.
1 year ago
