danielknox.net

Earlier this month Quantcast announced a Series C funding round of $27.5m (led by Cisco Systems and also including existing investors Polaris Venture Partners, Founders Fund and Revolution Ventures), increasing total investment in Quantcast to around $50m.

Today, Techcrunch is reporting that NuConomy is being acquired by LivePerson for around $3m.

Although they take different approaches, both of these companies are focused on making online analytics more useful and actionable for sites and advertisers - it is great to see investment activity in this space.

Details of Quantcast’s data processing….

100,000 media consumption events every second from the millions of web destinations that participate in our program, totaling one third of a Terabyte of data every hour.

Yes, we know it’s geeky, but it takes a lot of engineering to support this load with the fastest tags in the industry and we’re proud of it: 13 global data centers, dynamic failover between data centers (in under six seconds!), sub 40ms average pixel response in the US and super high availability (even better than Akamai).